This widely linked story about a recent attempt by Ford to control use of its logos and graphical assets online should be required reading for…well…everyone.

Whenever I read one of these stories about lawyers for [Insert Corporate Monolith here] acting like douchbags, I always get the mental image of a gang of drunken cowboys wandering into a quiet frontier town and attempting to whoop it up in the whorehouse. A figure is suddenly sillhouetted in the doorway of the tavern. Stepping into the light, we see that the figure looks familiar. It’s only Gary bloody Cooper.

“This is the internet, boys,” he says slowly. “We do things different here.”